Practical GEO and SEO guides for store owners.

guide · geo

GEO Doesn't Replace SEO: What Changes When the Answer Arrives Before the Click

Google says optimizing for generative search is still SEO. There is no special AI markup, and LLMS.txt does nothing in Google Search. What changes is the objective — and that changes plenty.

guide · catalog

In AI-Era Retail, the Catalog Became Content — and a Stale Price Became a Brand Risk

Schema, Merchant Center and the OpenAI ACP feed are the visibility infrastructure for ecommerce in generative engines. An outdated price quoted by an AI drives traffic while destroying conversion.

guide · measurement

Measuring GEO: 2026 Is the Year AI Visibility Stopped Being Guesswork

Search Console now has generative-AI reports, Bing Webmaster Tools launched AI Performance with citation share, and Clarity added AI channel groups. How to build the dashboard that answers the four questions that matter.

guide · privacy

A Recommendation Engine Is Not an Authorized Engine: Where Your Store's AI Has to Stop

The costliest mistake in AI-driven retail is confusing what the model can recommend with what it is allowed to access. GEO improves discovery; identity and authorization decide how much context can enter the answer.

guide · geo

How to get your store to show up in ChatGPT

There's no “install a snippet and show up.” What works is reducing the system's uncertainty about what you sell — on three fronts.