§ definition
What is GEO?
Generative Engine Optimization is the practice of getting your store cited and recommended by AI models — ChatGPT, Gemini, Perplexity, Claude and Copilot — on top of ranking on Google.
SEO
Rank on Google — titles, structure, data and speed.
AEO
Answer — featured snippets and direct answers in search engines.
GEO
Get cited — brand presence inside AI-generated answers.
intersection
Where SEO, AEO and GEO meet is where the next decade of e-commerce will be won — not bought.
See how your store looks today →§ frequently asked questions
GEO in a few lines.
§Does GEO replace SEO?
No. GEO adds to SEO: the same structure that helps you rank on Google also makes your store retrievable and citable by AIs like ChatGPT, Gemini and Perplexity. You work on both with a single effort.
§How does a store show up in ChatGPT's answers?
By being accessible to the crawler, describing the product without ambiguity (Product schema, spec sheet, FAQ) and answering real buying questions. The AI retrieves and cites sources that are clear, factual and verifiable.
§Do I need to switch platforms to do GEO?
No. GEO is done on top of your current theme/template — Shopify, VTEX, Nuvemshop, Magento and others — by adjusting semantic structure, data and content.
§Does GEO deliver results in the short term?
Optimizing PDPs improves conversion within weeks. AI citations and organic traffic build up over 1 to 3 months, depending on your store's maturity.